Cheerios Box

Cheerios Box

Type in Advertising

This is the front of a family size box of cinnamon Cheerios. The logo uses a generic serif font. "Family size" is advertised in all caps yellow block letters to draw attention to the largeness of the content quantity. "First ingredient" is written in a curly cursive font to grab attention towards the ingredients as well as appear fun to appeal to families and children. "Apple Cinnamon" is written in red to stand out against the green and to tie it in to the red apple shaped bowl. The color reminds you of apples and separates it from the large main title logo of "Cheerios". In the heart, "can help" is in a yellow font on top of the red to hide it a bit. They want to emphasize what their cereal does for you without bringing up the fact that it's not a guarantee. The Gluten Free stamp is larger than most gluten free generic foods. This is to appeal to families with young children who have food allergies, as feeding a child who is gluten free can be very difficult and expensive for families.

Lauren Sims

Lauren Sims

2/15/2020

Lauren Sims