My Favorite Candle

My Favorite Candle

Type in Advertising

I bought this candle from World Market because of it's amazing scent, but also because the aesthetic of it's appearance. The word apothecary at the top indicates that it was curated by someone who understands herbology, toxicology, and natural medicine. "Tobacco And Vanilla" is in larger font with a darker brown, so the primary aspect of the product catches your eye. "Artisan Soy Wax Candle" indicates that it's made of natural products, and the word "artisan" indicates that the product was made by hand by someone who is skilled in that particular area which is, in this instance, candle making. This is also indicated from the text "hand-poured in the U.S.", which allows buyers to know it wasn't imported but made in our country, which makes it seem more natural. Under the title "Tobacco and Vanilla", the font progressively gets smaller and lighter in color. They alternate on which text is a light brown and a dark brown, which makes it more appealing to the eye and differentiates the text.

Sarah Thomas