Animal Crackers

Animal Crackers

Packaging

This jar of animal crackers uses a whimsical font with the words "animal crackers." This would appeal to children, and gives the packaging a fun feel to match the product. The words wrap around cartoon images of animals with large eyes wearing birthday hats with confetti. These images, as well as the subtle pattern of balloons, streamers, and more confetti heighten the whimsy of the packaging. Two other fonts, like the 5lbs in the balloon shape and the information about the fat in the conversation bubble also present more mundane information in a fun way.

Sarah Hartsell

Sarah Hartsell

Digital Image